Vireo Labs Announces C’reer Product Advisory Board

School counselors from across the United States to assist with development of mobile career and education matchmaking application

Charleston, S.C., - May 31, 2016 – Vireo Labs, a career focused education tech startup, today announced the formation of a product advisory board comprised of top school counselors, teachers and administrators from around the United States.

The advisory board is playing a critical role in testing and providing feedback on critical areas of C’reer – a mobile career and education matchmaking application due for release by Vireo Labs in late 2016.  Members of the advisory board include:

  • Michele Aselstine of Albany High School in Albany, Calif.
  • Salvador Contes, Jr. of New Dorp High School in Staten Island, N.Y.
  • Denise Latour of Ponchatoula High School in Ponchatoula, La.
  • Corey Powell of STEM Academy in Savannah, Ga.
  • Amanda Sterk of Florida SouthWestern Collegiate High School in Fort Myers, Fla. 
  • Vita Vaccaro of the High School of Fashion Industries in New York, N.Y.
  • Nancy Yarbrough of Freedom High School in Oakley, Calif.

“The first step towards college is answering the question: ‘What do I want to be when I grow up?’” said, Jose Mallabo, co-founder and chief executive officer of Vireo Labs. “No one knows better how to help answer that question than the school counselors who work with students every day. We’re excited to have them be part of the team and know C’reer will be a much better product and platform with their input.”

According to the Lumina Foundation, the United States will fall 23 million college degrees short of meeting the demands of the job market in 2025.

Mallabo added, “More than 50 million Americans do research on college every year, most through the filter of a career aspiration. From our experience in higher education, we’ve seen firsthand that enrollment and graduation is based on finding the right match for the student and degree program that supports career and lifestyle objectives.”

The free native mobile app is due to release in late 2016.

About Vireo Labs

Vireo Labs is an early stage startup based in Charleston, South Carolina and Savannah, Georgia. The founding team is leveraging its higher education and ecommerce experience from eBay and Amazon into the development of its first mobile product C’reer. For more information about the company visit or sign up for product updates at

Media Contact:
Jose Mallabo
415-202-4506 mobile